“Lies, damn lies and statistics”
"Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force:
'There are three kinds of lies: lies, damned lies, and statistics.'" -- Mark Twain Autobiography, 1924
Mark Twain is not alone in his frustration with statistics. Market research statistics are only as good as the degree of trust you have in the statistician.
Your analysts at Schwartz Consulting Partners have over 50 years combined experience in research design and statistical analysis. We don’t use cookbook methods. We design each project from the bottom up to get you accurate and usable results. The key to our success lies in our reputation and in our ability to help ensure your success.
Our analytical tools include:
Significance testing between customer segments, groups, competitors, time periods…
Multivariate modeling – Factor, Linear and Logistic Regression, Discriminant, Correspondence, Driver Analysis, Multidimensional Scaling, Conjoint, TURF, General and Hierarchal Linear Modeling, and more…
We are consultants. We will recommend and conduct the appropriate statistical analyses and provide plain language explanations of what they mean to your company.
