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How Are You Doing?
Where are you and where are you going?
Keeping tabs on where you stand within your market is always important.
In difficult economic times market knowledge becomes critical.
Whether you are measuring satisfaction among your current customers, or trying to measure future success as you go forward with new plans, getting feedback from the market is an essential part of knowing how you are doing.
The rating scale question is the most common question used to measure consumer opinions. This is an example of a 5 point scale ratings question using standard radio buttons:
Please rate your satisfaction overall with the survey research industry.
©2009 Schwartz Consulting Partners, Inc.
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